A Guide to High-Street Lingerie Brands in Spain

© Panama00 | Dreamstime.com – Tezenis And Intimissimi Lingerie Stores

Author: Estelle

It is the last day of my Christmas holiday in Spain (boohoo!) so I thought it was about time I ultimately finished this draft post that I started final time I was here, in summer time. You won’t find an Ann Summers, Boux Avenue or Bravissimo in Spain, but there are lots of other lingerie chains to explore. Women’s Secret, Oysho and Selmark are the homegrown ones, and then there a number of Italian and French brands that are popular here.

Even though there may possibly at very first glance to be a lot of choice, I discover it to be a lot of the exact same. Spain has a lot of budget-friendly lingerie retailers, where you can choose up a bra set for 20-30€, and a dearth of plus-sized and full-busted brands. In reality, it is not uncommon to stroll into a retailer right here and have to genuinely hunt via the racks to find a bra that isn’t a 32B, 34B or 36B. Oysho in certain was founded in 1977 but only introduced C cups to their sizing a few years back, and other people such as Tezenis and Women’s Secret technically go up to a D or DD but what that actually means is that they’ll have some plain t-shirt bras at the back of the shop in larger sizing, while all the pretty issues in the window display come in a B or B-C only.

You will discover a couple of brands on the list beneath that do incorporate bigger band and cup sizes in their range, but for these you may be far better off seeking in an independent lingerie boutique. Those as well can be fairly diverse to the UK – half of the boutiques I’ve visited have been tiny tiny places with products piled higher in white boxes behind the counter, waiting for you to ask for some thing in specific – but that is a subject for yet another post!

As per the title, this list does not contain independent boutiques or on the web-only stores. I’ve also excluded Modify which does exist here, and delivers full-bust sizing, but only has 7 locations by way of the nation. The under is intended to be a guide to what you will generally locate on the higher-street, wherever in Spain you decide to pay a visit to. Appreciate!


Left to right: Women’s Secret push up bra (32-36B), lowered to 11.99€, bralette (32-36B), decreased to 11.99€, t-shirt bra (32-36B), lowered to 17.99€


Left to right: Women’s Secret chemise, reduced to 15.99€, lengthy chemise, decreased to 19.99€, bodysuit, 27.99€

UK Sizes: 30-40 bands, A-DD cups, XS-XXL

Typical value range: 15-30€ for bras, 7-20€ for knickers

Women’s Secret (I wonder which brand this shop is trying to imitate with a name like that…) is one of the most widespread stores, with 271 places across the nation. They have a vast product variety, with over 300 bras alone on their website right now, most of which are moulded or push-up styles. For the most portion, there’s a lot of smooth microfibre and minimal detailing. The bralettes are where you’ll locate some far more trend-led design and style details, but there are not several and almost none come in anything other than a B cup.

Women’s Secret also delivers a wide range of nightwear, each of the comfy-PJs-with-a-cute-slogan kind, and the swishy-and-lacy sort. My favourite items from this store have to be their bodysuits and chemises, which had been also amongst my favourite pieces from the Spanish higher-street in common and super affordable – there are a number in shop correct now in various sparkly, textured fabrics that I actually want carried by way of to the rest of their lingerie.


Left to proper: Oysho push-up bra (32-38B), 15.99€, bralette (32-38B), 19.99€, push-up bra (32-38 B-C), 16.99€


Left to appropriate: Oysho robe, 49.99€, bodysuit, 29.99€, chemise, 22.99€

UK Sizes: 30-38 bands, B-C cups, XS-XL

Typical price tag range: 13-26€ for bras, 7-13€ for knickers

Oysho was the very first Spanish lingerie shop I found, and I was shocked to realise that they only stocked 32-38B. They have 190 retailers in Spain so this is not a minor retailer! They have considering that expanded that variety slightly but the sizing is nonetheless the most limited of all the brands on this list – fewer than half of their bras are offered in C cup sizes. Oysho provides a lot of fundamental, microfibre t-shirt bras, as effectively as a modest variety of bralettes and some designs with a small lace detailing.

You will also uncover a lot of cute, comfy pyjamas and loungewear at Oysho, along with teddies, bodysuits and slinky chemises. Although you will find some nods to current lingerie trends, most of the nightwear designs are straightforward, classic and timeless.


Left to appropriate: Yamamay push-up bra (32-38B), lowered to 13€, lace bra (32-38 C-D), lowered to 10€, balconette bra (34-38 B-DD), reduced to 15€


Left to proper: Yamamay chemise, decreased to 15€, robe, 39.99€, chemise, 49.99€

UK Sizes: 28-38 bands, A-DD cups, XS-XL

Typical price variety: 17-40€ for bras, 7-20€ for knickers

Yamamay is an Italian brand with a large presence in Spain, and has a slightly ‘sexier’ image than any of the other brands on this list. There are push-up bras galore and lots of lace, even though you can also find plenty of basic seamless and t-shirt bras right here. My impression of the shops is a rather chaotic mix of aesthetics, and the high quality is not quite to the same level as other shops on this list.

Satin chemises and lace robes are effortless to locate right here, but there are also plenty of cartoon-print PJs if that’s far more your thing. You can also locate some lingerie-inspired outerwear here (sheer lace tops, lace-panelled leggings and so forth.).


Left to right: Selmark basque (32-38B), 94.48€, t-shirt bra (32-44 B-DD), 45.49€, lace bra (32-44 B-E), 51€

UK Sizes: 30-48 bands, A-E cups, S-3XL

Standard price range: 33-62€ for bras, 8-34€ for knickers

Selmark is a Spanish brand by origin, with stores across the nation as effectively as abroad. It has the most expansive size range of all the brands on this list in terms of band sizes, despite the fact that you’ll notice it still only just touches on DD+ sizes. Most bras are moulded even though there are a few unlined designs.

Selmark specialises in high-good quality each day lingerie, such as smooth bodysuits and ‘solution’ bras, and shapewear. However their variety also includes some far more particular pieces, such as basques and suspender sets in fairly laces, and overall their aesthetic is simple, classic and sophisticated.


Left to appropriate: Intimissimi lace bra (34-36B), 29.90€, silk bra (32-36B), 39.90€, push-up bra (34C), 35.90€


Left to appropriate: Intimissimi bodysuit, 25.90€, silk slip, 69.90€, satin slip, 45.90€

UK Sizes: 30-38 bands, B-DD cups, S-L

Typical price variety: 20-40€ for bras, 9-26€ for knickers

Intimissimi (an Italian brand but well-liked in Spain) is a step up from shops like Oysho and Women’s Secret, both in terms of price tag and good quality it’s a tad far more costly than most, but here you can locate silk knickers and some truly beautiful laces and embroideries. Push-up and plunge bras reign supreme, but you can also discover basic lace or cotton bralettes. Sizing is nonetheless quite limited even though – only the plainer bras come in a D cup or above.

I really love Intimissimi’s nightwear choice, and the shop I went to dedicated as much wall space to slips and chemises as it did to bras. You can also find good-high quality basics right here, for both underthings and loungewear.


Left to right: Etam lace bra (32-38 B-D), 29.99€, cami-bra (36B), decreased to 27.99€, plunge bra (32-38 B-D), 32.99€


Left to right: Etam white bodysuit, 39.99€, red bodysuit, lowered to 23.99€, slip, lowered to 23.99€

UK Sizes: 30-40 bands, A-E cups, S-XL

Common price range: 20-40€ for bras, eight-30€ for knickers

Hands up Brits, who remembers Etam? This French lingerie chain disappeared from the UK higher-street a lengthy time ago, but it is nevertheless going sturdy in Spain. With pricing comparable to Intimissimi, this is one more spot exactly where you can uncover some actually lovely laces and uncommon details with no splurging on luxury lingerie.

Etam is especially very good for bodysuits – they have a lot, and a mix of every day and ‘bedroom’ types. As for bras they have a very good mix of padded vs. unpadded, push-ups vs. bralettes and so forth. I really nearly purchased a bra set in right here the other day, which was my favourite factor from a day’s worth of exploring Barcelona’s lingerie shops.


Left to correct: Tezenis push-up bra (30-32B), 15.90€, bralette (S/M), 9.90€, fringed bra (34B), 15.90€

UK Sizes: 32-40 bands, A-D cups, XS-L

Standard cost range: 10-17€ for bras, five-10€ for knickers

This is an Italian brand that’s widespread in Spain, and a younger sister brand to Intimissimi (they’re each part of Calzedonia Group, as of course is hosiery retailer Calzedonia). I would say it is primarily targeted at older teens, which shows by way of in the pricing (it is the cheapest lingerie chain in the country) and the types (a lot of bralettes with emoji-style patches appropriate now!). As for sizing, although some designs go bigger, Tezenis appears mainly focussed on serving a 30-32B buyer.

Despite the fact that there are some pieces on the web that caught my eye, in store I felt like I was surrounded by endless rows if extremely plain, dark-coloured push-up bras, plus the odd colourful bralette. Getting aimed at a younger industry, you will also discover athleisure-put on in Tezenis, particularly leggings. I couldn’t find something I liked in this shop personally, but then I believe I’m about a decade older than their target market.


Left to appropriate: Undiz push-up bra (32-36 A-D), 16.95€, bodysuit (XS-XL), 19.95€, sports bra (XS-XL), 19.95€

UK Sizes: 28-38 bands, A-DD cups, XS-XL

Standard price range: 10-20€ for bras, 6-15€ for knickers

Just as Tezenis is the younger sister of Intimissimi, French brand Undiz is portion of the identical group as Etam but aimed at a younger buyer. The Undiz product variety even so is much more ‘fun’ than what you’ll find in Tezenis, with bright pops of colour, graphic prints and, appropriate now, lots of strappy specifics. This is a location exactly where you can uncover furry pug knickers with ears, or a Harry Potter bralette. Speaking of which, I was shocked not to see much more bralettes – this is mainly a shop for those who like underwire and lightweight padding.

Once again, the athleisure trend is essential for this shop and they stock a sizeable variety of lightweight-help sports bras and leggings. As for nightwear, you can uncover each cartoon-print PJs (lots of them!) and a smattering of lace-trimmed camisoles, chemises and bodysuits. Loungewear is a massive point here also!


Left to appropriate: Chantelle Intuition bra (up to H cup), C Chic bra (up to H cup), Satine bra (up to F cup) – pricing not obtainable on-line


Left to correct: Chantelle Opera camisole, Palais Royale slip, Pure bodysuit – pricing not offered online

UK Sizes: 30-44 bands, B-G cups, XS-5XL

Typical price tag variety: 55-99€ for bras, 17-52€ for knickers

Chantelle, a French brand, is the only luxury lingerie chain present in Spain, producing it the priciest location to shop (some independent boutiques aside, of course). However, it’s also the only multi-place place where you can go to attempt on and get bras in a UK F, FF or G cup.

Chantelle provides both fundamental, everyday lingerie and fancier pieces – like a wide range of stunning lace bras – with a concentrate on top quality construction and a great match. Like Selmark, the aesthetic is chic and timeless rather than trend-led, though I discover the laces and embroideries Chantelle uses much more delicate and high-priced-looking.


Left to appropriate: Calzedonia sparkly socks, three.95€, shiny tights, 12.95€, more than-knee socks, eight.95€

UK Sizes: XS-XL

Standard value range: three-8€ for socks, five-15€ for tights

Lastly there’s Calzedonia, an Italian brand that is everywhere in Spain, which is a specialist hosiery store – I want we had something like this on the UK high-street! The retailers are tiny but jam-packed with tights, remain-ups, the odd pair of jeggings and lots of socks. Fluffy socks, novelty socks, long socks, ribbed socks – you name it, they’ve got it. The only issue you won’t really discover right here is stockings.

This is a great location to go to stock up on basics such as plain black tights, but they also have some wonderful style items. I was specifically drawn to their sparkly ankle socks, and their black tights printed with stars and small cats!

Have you ever gone lingerie buying in Spain? What was your impression of the retailers and boutiques, and do you have a favourite? 


Esty Lingerie Blog

Why Don’t Lingerie Brands . . . Just Do Custom Alterations?

Playful Promises Cordelia Red Lace Bra

Playful Promises Cordelia Red Lace Bra

We’re (briefly?) resurrecting the “Why Do Lingerie Brands…?” feature…which is basically me asking Catherine Clavering of Kiss Me Deadly questions my readers ask me and then posting her responses here. One of the things I love most about Catherine is that she’s willing to answer the questions most other lingerie professionals avoid. There is so much that goes on behind the scenes in intimate apparel; decisions that seem totally random to consumers can have actually well-founded reasons behind them.

One question that pops up a lot, especially for lingerie brands that offer a finite range of sizes is, “Why can’t all brands offer custom alterations?” While certain lingerie companies are famous for customizing most any bra (the Polish manufacturers Ewa Michalak and Comexim immediately come to mind), this isn’t an option for all designers. Catherine explains why in her inimitable way below. By the way, if you dig this feature/want to see it come back, please let me know in the comments!

When Cora messaged me with this question, she did so with an expression I can only interpret as “mischievous glee” since a) I’m fairly certain she knows the answer and just how irritable I get about it and b) apparently, and inexplicably, more people read me being irritable than me being polite.

Anyway, once I finished screaming gently into the nearest cushion with sheer pent-up exasperation (my downstairs neighbour has made a noise complaint), I sat down to try and say what’s going on from the perspective of someone who gets lingerie made.

Decades, centuries ago, everything you bought was proportionately much more expensive. Cars were for the very rich only. Clothes got mended and passed on because they were a serious financial investment. Hell, in the UK, clothes even got rationed during World War II. They’re resource-intensive, and we couldn’t get the fabric.

As with cars, we’ve gone from an era where the product you use was lovingly handcrafted by one person or a small team, to production lines, where each person has one job thats very short. Serious clothing production lines try to break things down into 30 second “operations” that they do over and over again. It’s pretty clear that this isn’t especially great for the mental health of the workers involved, but it’s absolutely genius at reducing the cost of each individual item and using resources effectively.

But it also has two other consequences that are relevant here.

Firstly, it means that there are far more companies and brands than there are manufacturers. There are hundreds of lingerie brands in the UK, but I can probably count the number of factories on my fingers.
This is more true for lingerie than most things, because it requires specialist machinery and skills. Underwired bras in particular are basically the stuff of investor nightmares.

So it follows that most brands can’t just chuck a bra over to a sewing person and say “Hey, could you make this back a bit smaller/add a bit to this cup/ widen this gore?” because the factory will rightly say, “Not unless you are ordering at least 12 per size, per style of them and give us however many week notice so we can allocate some staff to your work, thanks very much.”

Now they could set up a small production unit just to handle individual alterations, but that would mean duplicating all the machinery and skills the factory has and locating them somewhere…which means rent and taxes and wages and insurance. Inevitably, that location won’t be where it is convenient for retail customers because what you need for 4 industrial sewing machines and the fabrics, widgets, and thread to go with them is not, in fact, suitable for inside a lingerie shop.

Even if a lingerie brand or store invests in its own small unit for alterations or custom making, they would run straight into the second consequence of mass manufacturing, which is price expectations.

The price people are prepared to pay is dictated by expectations on what has been available and the base price of an item. Someone buying a $ 30 bra is deeply unlikely to be prepared to pay another $ 30 to get the straps and back changed and the cup pinched in to fit them perfectly. But when you break down the cost of the equipment, premises, staff time and staff training level required, combined with doing it to just one bra at a time, it can end up costing that.

Again, this is especially true because lingerie is different from clothes. My favourite designer can put darts in the back of most of his dresses and tops to make them fit me when I lose weight and let it out when I gain weight, using one machine, that, at a pinch, can be a domestic one. I recently tried to change the lace on one of our bra samples, and it was impossible. I needed two industrial sewing machines to take the entire cup apart and then redo it – at which point, because it was delicate fabrics, it probably would have fallen apart from the repeated perforations. We ended up sewing the new lace over the old lace and faking it!

Custom fitted lingerie is a really difficult and complicated area. If you’re ever pondering on this, just remember how much couture garments cost – the ones where you say “I like this design, but without that bit” and they make it to measure you perfectly. For structured lingerie, while it’s not quite that level of skill, there are similarities. You need a skilled worker, lots of time, expensive equipment, and you might end up making the garment from scratch anyway.

And that is why very few places do this. Let’s talk again when we can 3D print bra cups. Then it’ll get exciting!

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The Lingerie Addict Awards: The 20 Greatest Lingerie Brands of 2015

Welcome to TLA’s final editorial post of 2015! Our “Best of the Year” function, an annual tradition given that 2009, is meant to be a roundup of some of the most fascinating, thrilling, revolutionary, and noteworthy brands in the planet of intimate apparel nowadays.

My team and I are share our favorites and recommendations, discussing which brands we think are standouts and which ones we need to watch for one more year. I assessment news articles and tradeshow reports, as well as TLA’s personal stats and social media platforms, to see what’s created an impression on our readers or the names individuals have consistently advised all year. And finally, the last tiny bit of it is just gut instinct. Who do we feel is about make waves? Who’s doing something really exclusive that we’ve in no way observed before? If two brands are neck-and-neck for a particular category, is one performing a tiny bit far more than the other to push the business forward in some way?

As often, this year’s list, in spite of getting place together with a lot of thought and care, is completely subjective. My idea of what constitutes an outstanding brand may possibly be distinct from yours, and I encourage you to share your own favorites or top picks in the comments section below. If you are questioning about earlier years, take a look at our Lingerie Addict Award winners from the past: 2014, 2013, 2012, 2011, 2010, and 2009.

In your opinion, what makes a lingerie brand genuinely remarkable? And what are you hoping to see more of from the lingerie market in 2016?

Brand to Watch in 2016: Katherine Hamilton Intimates katherine hamilton intimates 2

Ideal Newcomer: Maude Nibelungen


Best Directional Brand: Tisja Damen

Tisja Damen

 Best Luxury General: Carine Gilson

carine gilson 2

Ideal New Luxury: Pillowbook Lingerie

pillowbook lingerie 1

Ideal Indie: La Fille d’O

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Very best Corsetry: Angela Stringer Corsetry

angela stringer corsetry 1

Greatest Full Bust (Luxury): Adina Reay

adina reay ava graphite

Very best Full Bust (Mid-Priced): Playful Promises

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Very best Little Bust: Handmade by Elma


Best Plus Size: Goddess Lingerie

goddess lingerie

Greatest Mastectomy: AnaOno Intimates


Best LGBTQIA-friendly: Origami Customs

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Very best Loungewear: Boudoir by D’Lish

boudoir by d'lish loungewear

Greatest Hosiery: Erica M.

erica m hosiery kai

Greatest Spending budget Brand: Oh La La Cheri

oh la la cheri

Best Ethical: PACT

PACT underwear

Very best Vintage-Inspired: Coco’s Retro Closet

cocos retro closet

Best Boutique: Bluestockings Boutique

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Very best Ad Campaign: THINX


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