Previously in the Careers in Lingerie series I’ve spoken to each an independent lingerie designer and a freelance 1. Right now, I’m speaking to Heather Mercer, lingerie designer for British brand Lovehoney, to locate out far more about what it is like designing underthings in-residence for somebody else’s brand. Heather has been with Lovehoney considering that they very first launched their eponymous lingerie line in 2014, obtaining prior worked on behalf of major high-street and luxury lingerie labels.
Right here, she discusses the style method, what a common day in the office includes, and her tips for other aspiring lingerie designers…
Hi Heather, thanks for taking the time out to join my Careers in Lingerie series and answer a handful of inquiries about your function as lingerie designer at Lovehoney! What drew you to the world of intimates?
No difficulty at all, thank you for your interest! I’ve constantly loved generating things, beginning out on a extremely old Singer sewing machine. Ahead of I studied Style and Textiles BA (Hons), I worked as a lingerie sample machinist and this introduced me to the fantastic planet of lingerie.
How well did the Style and Textiles course prepare you for a profession in lingerie style?
It was a superb course that allowed me to be as creative as feasible. I was introduced to lingerie pattern cutting and construction while I was functioning as a machinist and our main buyer was Marks and Spencer. So by the time I went to university, I utilised the information I currently had and fused it with new methods.
Would you advise the very same educational route to other folks hoping to get similar roles?
A lot of style jobs will count on candidates to have a degree level education in a relevant subject, so I would suggest carrying out a style degree. But I would say that obtaining as considerably industry encounter as achievable, such as intern perform for tiny brands and big firms, will permit you to see how the industry actually works and will inform which route you make a decision to take.
Let’s talk far more about your current role. What does a common day in the office involve for you?
As you can envision, a common day with Lovehoney is usually entertaining! There’s usually something going on. Not too long ago we’ve had the Lord and Deputy Lord Lieutenant of Somerset here to present the owners Neal and Richard with the Queen’s Enterprise Award for International Trade.
For me, a day would commence with answering emails – we perform with suppliers all more than the planet so the time difference signifies a full inbox by the time I arrive. Then depending on exactly where we are with the season it could imply trend research and design, or sample fitting we match every thing in-residence with our own models so this keeps me busy. At the moment we’re pulling collectively tips for our Spring/Summer season Lookbook for 2017 and we’ve just had a exciting photo shoot for our brand new Seduce Me range – our largest range but.
Do you design and style every thing your self, or operate with a team or with other people for specific aspects of the style method?
I am the only lingerie designer at Lovehoney, but we work as a team to make positive we provide what our consumer wants. When we initial produced Lovehoney Lingerie 2 years ago we began with a enormous client survey that had thousands of responses, in order to get an thought of what our consumer genuinely wanted. I constantly study all the testimonials and this truly aids us to get it appropriate. Lovehoney as a company has over 150,000 testimonials from clients live on the website – the biggest database in the planet.
And what’s the procedure for designing a complete new collection every single season?
It all starts with looking at the trends, researching and sourcing new fabrics and looking at colours. We really listen to our buyers so this plays a massive component in informing the designs too. I sketch out all my tips and present this to the group, then we select the designs we want to go forward with.
I then generate the CADs, technical illustrations and technical specification packs to send to our manufacturers. They then create the notion samples and the fitting method starts.
What’s your favourite part of designing Lovehoney’s range?
Designing for Lovehoney usually has an element of enjoyable, it is what we do! We want to make individuals really feel sexy and good about themselves, and reading excellent testimonials tends to make it all worthwhile. I really like it when a new collection launches and it does effectively it is incredible to see that it is creating somebody, somewhere, pleased.
And are there any tedious or tough components that you’re not so keen on?
You can not imagine how many garments I’ve measured more than the past two years! All fitting samples need to have to be measured in detail, the same with the pre-production samples, and at the starting I measured the bulk quality control samples also. So this is almost certainly the most tedious portion, but also incredibly crucial as we take high quality and fit quite seriously.
You’ve previously created for both high-street and luxury labels, and now you’re working for Lovehoney which is 1 of the most budget-friendly lingerie brands about. How does the price tag limitation change issues, and do you feel far more restricted in what you can create?
I believe there are always challenges in each and every level of budget, even at high-end you really feel like you have to work to a specific price. Of course with Lovehoney getting at the decrease end of the pricing there are limitations, but we’ve worked tough to source the really best fabrics feasible, and I’m very proud of the level of high quality we offer at such a great price.
The small Lovehoney logo charms are a good touch and unexpected at this value point. Have been they your concept?
The Lovehoney heart is such an iconic logo now it seemed obvious to have this on our lingerie! I developed this with a supplier I had worked with for years to make certain it was the ideal top quality. And it is been in silver, gold, black and soon to be in rose gold.
Thanks for answering my queries! Exactly where can my readers find the brand on-line?
www.lovehoney.co.uk (check out the brand new Seduce Me variety from Lovehoney at www.lovehoney.co.uk/seduce-me) and Instagram at www.instagram.com/lovehoneylingerie
Don’t overlook to subscribe to the blog to catch all of the future instalments of the Careers in Lingerie series, where I’ll be taking a appear at what it’s like to work in many other roles inside the lingerie business!
Is this what you imagined working as a lingerie designer to be like? If you have any other questions about this job role that I didn’t consider to ask, leave them in the comments under.