Disclosure: I received this lingerie from Impish Lee for overview purposes cost-free of charge. All opinions are my personal.
This post is the second installment in my review of Impish Lee’s styles. The first element focused on the specifics of the lingerie itself, from quality of building to match. This element will as an alternative concentrate on the experience of ordering from the brand and the complexities of the brand’s hugely uncommon company model.
Impish Lee’s product range is most noteworthy for the fact that it’s completely customisable. The brand’s promoting point is its revolutionary ‘design-your-own’ app, enabling buyers to choose from a plethora of fabrics, trims and garment silhouettes. It advertises more than a trillion design possibilities. Such an incredibly diverse choice of fabrics (all of which are produced to order) was made attainable by a profitable crowdfunding campaign, which effectively raised a sum of $ 14,417 last year.
The brand’s offerings are impressive not just for the quantity of design and style options. Alongside the apparent 27 million style possibilities, there’s also a single of the widest size ranges that I’ve ever observed for an independent lingerie brand, encompassing dress sizes -24, bra band sizes 28-40 and cup sizes A-J. This is especially noteworthy as it applies to structured underwire bras. Underwire bras are one particular of the most complicated pieces of lingerie to make, from the use of specialist components to the intricate building methods.
The development of complete bust bras is an very hard, expensive and time consuming procedure. This is part of the cause why most lingerie brands select to specialise in a specific size range. A lot of independent brands pick to eschew underwires totally for this cause, so to see Impish Lee approach their size variety so wholeheartedly is simultaneously encouraging and slightly regarding.
There’s a distinct lack of size inclusivity in the fashion planet, with independent brands in certain typically only sticking to the core size ranges. Even so, full bust bras and plus match clothing need an in depth understanding of specialist pattern cutting and grading. As a lot as I hope that the brand has achieved a excellent fit across their complete size range (which I already know that they have accomplished in the core ones), I can’t aid but stay a small skeptical about their larger ranges. It’s a phenomenal quantity of sizes, with 13 dress sizes and 70 bra sizes. For a organization of this size, that’s a lot of work in receiving the fit proper.
Thankfully, my issues are somewhat assuaged by the website’s gallery. In an sector where the majority of lingerie brands rely on imagery solely of slim models, Impish Lee has captured its styles on a wide range of sizes. Not only does this aid to demonstrate garment match, but it permits clients who aren’t generally represented in the wider arena of fashion to see their body shapes in the goods.
Regrettably I identified Impish Lee’s basic strategy to bra sizing to be a little confusing even for a skilled like myself. The website’s bra size calculator asks for 5 measurements and provides so many size possibilities (including sister sizes) that anybody unfamiliar with bras would be utterly overwhelmed. When I placed my order, I ended up merely deciding on my usual bra size rather than what the site suggested and I’m glad that I did. The bra I received was a comfortably firm fit, and I suspect the 28DD advised on the internet site would have been a small also tight.
I was a lot more than a tiny shocked to study Impish Lee’s returns policies. They’re extremely generous contemplating how each piece of the brand’s lingerie is created to order. The brand delivers cost-free returns on most orders within 30 days of delivery, either for retailer credit or a remake (not inclusive of underwear, which seems to be a relatively regular policy for US primarily based brands). This is the sort of policy 1 would expect from a enormous corporation, but it is truly impressive for a modest, independent brand to accomplish. It makes me wonder how sustainable this model is as lingerie bought at a distance often has a comparatively high return rate. Owing to the custom nature of Impish Lee’s items, it can not be simple to recoup losses on returned merchandise.
Impish Lee’s rates are comparatively reasonably priced compared to several independent brands, with rates ranging from $ 68 for a thong panty to $ 168 for a complete length robe. I wouldn’t categorise its designs as luxury in any way (in reality, a single of the issues that I did take in my initial overview was the low top quality of specific fabrics), but the prices are a fraction of what you would generally pay for custom lingerie. Definitely they’re higher than many men and women are used to paying for lingerie, but this can be explained by the manufacturing strategies employed by the brand. All garments are made to order, ethically in New York. This means there’s a fraction of the usual waste produced by other brands, but also that there’s a larger manufacturing expense per garment.
The expertise of really putting an order with the brand was a fairly positive a single. There was really a lot of exciting to be had playing about with the selection of silhouettes and colours on supply. It reminded me somewhat of the dress up video games I used to play as a child (which is not bad factor!). I will admit though, that when it came to in fact choosing a final style I did discover myself struck by decision paralysis. With so several alternatives offered it can get overwhelming. Fortunately, there are a number of style templates offered, which offer you at the really least a excellent starting point and make the customisation process a small significantly less daunting.
Alongside the fabric possibilities, the app also has 4 distinct skin tone options for the lingerie liner colours. It’s a commendable move to see a brand supply distinct colour possibilities for varying skintones. A single move I would like to see the brand move towards in the future is to also include some different body shape options within the app, to further assist buyers visualise the items on themselves (albeit as a 2D illustrated version).
All round, I’ve been quite impressed by Impish Lee’s offerings. Their brand philosophy was often incredibly ambitious from the get-go. Even seeing its kickstarter success left me impressed, but it is the brand’s willingness to take criticism on board and consistently increase their offerings that has created a good impression. Whilst I retain some healthy scepticism towards specific elements of its company model, I do hope that it sees longterm good results. Custom lingerie is a difficult beast at the best of instances, and I can only commend a lingerie brand that can provide such an reasonably priced and accessible selection.
Readers: Would you ever order custom lingerie? How do you really feel about ordering underwire bras from an indie brand?